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6/10/2013 5:50:23 PM Advertising. News Paper vs Magazine vs Radio, and so on.  
good_dr
Spokane, WA
53, joined Dec. 2011


For what you do in your business. What do you find to be the most bang for the buck in returns for your advertising dollar?




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6/11/2013 6:31:24 AM Advertising. News Paper vs Magazine vs Radio, and so on.  
deneez
Over 4,000 Posts! (5,068)
Rochester, MI
58, joined Apr. 2012


I would be no expert on advertising but since you gave me the graciousness of a reply to my bully, possibly consider which population you are targeting?

The elderly pop. reads church papers, newspapers, the young are more into internet, flyers within busy quick stops, my age group give or take a few years, all of the above.

Radio on the way to and from work for me as well.

Good luck!!!



[Edited 6/11/2013 6:32:03 AM ]

6/11/2013 1:47:03 PM Advertising. News Paper vs Magazine vs Radio, and so on.  
good_dr
Spokane, WA
53, joined Dec. 2011


Quote from deneez:
I would be no expert on advertising but since you gave me the graciousness of a reply to my bully, possibly consider which population you are targeting?

The elderly pop. reads church papers, newspapers, the young are more into internet, flyers within busy quick stops, my age group give or take a few years, all of the above.

Radio on the way to and from work for me as well.

Good luck!!!


Thank you. I do know my target. I'm a tech in the communications market, and in more than one aspect. Some see my products as a tool, and others see it as a toy. Thought about radio, but when someone is driving their not ready to write the information down. Lunch time could be a hit or miss depending on what time one takes lunch. News papers have worked a little, but that industry seems to be dieing as more turn to the net. The Net is so full of ads it's not funny, and scary at times for the consumer as well. Flyers depending on where they are places is an option, and so are magazine targeted at the professional.

Just looking for some input and thank you.

Anyone else?

6/13/2013 11:31:53 PM Advertising. News Paper vs Magazine vs Radio, and so on.  

nickle321
Alhambra, IL
25, joined May. 2013


Quote from deneez:
I would be no expert on advertising but since you gave me the graciousness of a reply to my bully, possibly consider which population you are targeting?

The elderly pop. reads church papers, newspapers, the young are more into internet, flyers within busy quick stops, my age group give or take a few years, all of the above.

Radio on the way to and from work for me as well.

Good luck!!!


In other words it depends on your target market's media utilization. Without knowing more about your product I probably couldn't steer you in the right direction.

Your best bet would probably be to "microcast" in a special interest publication related to your product. The reason that Caloway advertises in Golf Magazine is because people reading Golf Magazine are already interested in golf and therefore more interested in golf related products. If you were to advertise golf clubs on CNN you'd get a much lower response rate due to the generalized audience. (A single mother is not a good target market for high end golf clubs.)

So find media outlets that cater to the sort of consumers most likely to buy your product and you're set.
You'll get the best bang for your advertising buck.